cyclocross carnival barkers are getting started on the local list serve.

"new 'cross race, spectator friendly and local craft beers!"

"something for everyone! and beers!"

"support <race series> every race will have beers!"

"better yet, support <this race series> every race will have beers! and food! just like Belgium!"

holy fricken' crap, every shopping center on the planet has a store that sells beers. i dont get how encouraging drunk driving is an acceptable selling point to ask people to come to a bike race.