This is cutting throat indeed! One of my LBS will close at the end of this month after serving the neighborhood for 37 years!
However, I wonder if it is possible that the owner of a LBS set up another dot com unrelated to Trek, Specialized, etc to sell those name brand bikes online at say 20% margin. Once an order comes in, just "buy" it from the real shop and mail it. I know this is not ethical business wise, but it could be legal if setup properly.
Originally Posted by
mconlonx
BD pricing is closer to what shops pay for their bikes from the bigger companies.