Thank you, thank you, thank you.
And your wife is right. It's a $19.99 Chinese Timex that was rebranded.
But you are right. We all have our soft spot for a certain something that we want to be just right. And we pay for it even if it is silly.
Admittedly, I am an extremist. I hate manufacturers forcing me to advetise for them for free. Unless they are going to pay me for advertising, no dice. You want me to be a walking billboard for your company? Fine, PAY ME. I go to great legths to 'win the game'.
I hate it so much I remove all the badges from my cars. LOL.
When I build a bike I shop for components that have no logos, or have the type that can be removed. And if I can't achieve that, I have the component powder coated.
I'm not saying that I am unwilling to wh0re myself out, I just want to be paid, and handsomely damnit.