I'll dodge the entire question for the most part but I'd like to say that same thing I always say about quality of bike/kit. It sounds dumb but I always tell myself:

"Feel pro, ride pro"

When I finally stepped up to a nice road bike, and put on full cycling kit...I "feel" pro. I have no delusions of grandeur, I am not pro by a country mile. BUT...when I "feel" pro, I ride hard. It's in my head, I know, but it's amazing what you can do when your head is in the game.

So...for many, if they buy a fancy aero bike, many will feel like a fancy aero rider. If they feel like one, they may be more prone to acting like one (obviously, within the limits of their abilities).