I'm curious. How many rich bike shop owners or employees do you know? If there is even less money in C&V, how do they put food on the table?
I am certainly not for deceitful business practices, but if I go into any place of business, I expect them to sell me on their business, not what I wish their business to be.
The guy I worked for in LC made $140k Specialized orders, owned a Mercedes and an Avalanche, and had just moved into his new house less than a mile from a state park(NICE area and house) before I moved away. He also bought a new boat about the same time. Oh yeah, the bike shop was in a brand new custom building as well. That's rich enough in my book? Of course it probably didn't hurt that his wife's parents were already millionaires.
,,,,BD
Bottom line is that the employees are probably struggling to make ends meet, but at least some of the shop owners not so much.