The 2015 105 group is going 11 speed, which I hope will help lower prices of 2014 ten speed 105 stuff :-). The 2014 Tiagra is honestly very nice......my only quibble is the gear position indicators which I really do not "need", the 105 stuff is just a lot cleaner looking overall..
Just my .02.
I never even SEE another cyclist when riding so style points do not really accrue yet for me :-).
I do have a PB card though and have bought a decent amount of stuff from them, just not a bike.
Fuji stuff seems ok really......but I'm leaning towards Giant or Felt.
Bill