I admit to enjoying tracking my rides, and strava is much easier than the old spreadsheet I used to use... I used to use a program called trimbleoutdoors on my blackberry, way back when they were cool. All you really got out of that was a GPS track and an overall average speed for the ride, which was pretty frustrating. Go easy one day - avg speed 14.9. Go hammer it the next day, avg speed 14.9. I had no interest in "following" people and didn't get the fuss about segments but I finally tried it out and it's been spectacular. Same ride tracking but now you can focus your riding efforts on a particular stretch of road and your friends can pat you on the head and give you a gold star. Don't think it's not motivating to see all your buddies out there riding while you're sitting at home on the couch too!

There are plenty of rides where I just go noodle around, or ride with the kids but when I want to do something specific, strava is a great tool (and obviously there are other similar tools now)