The best way to increase ridership on public transit is to provide more frequent service. Buses and light rail should run every 5 to 20 minutes to get big increases. A bus that runs frequently is almost as fst as a car, and frequent service minimizes those unproductive waits for the bus.
The second best way toincrese transit use is to give up the foolish hub-and-spoke route patterns in favor of routes that actually connect destinations directly.
What Really Matters for Increasing Transit Ridership - CityLab