Stop this guy and have a heart to heart chat with him or her.

This is the kind of cyclist that is never going to look here and probably would not look into this particular "folder" anyway.

These are exactly the folks that can use just a touch of education.

Be nice and explain the situation... don't be preachy or militant, be friendly and persuasive. And bring some chain lube and show him how it makes the bike so much faster when used right.

If he doesn't get it then... make sure you are on the "inside" of any future encounters. Force him out into traffic for a real head to head look at what is going on.