That's a neat trick, he's worn a braking track without using a brake

To be honest, that photo highlights one of the aesthetic issues to consider. The black bike with solid black wheels is overpowering. The silver stripe breaks up that effect and, to my eye, looks a lot better. Whether you're using brakes or not, maybe buying wheels with the braking track is a better move anyway (having said that, someone will point out that Archetypes don't come with a braking surface)