Originally Posted by
bikemig
+ 1. Given that you ride on some rough roads, I'd go with 32 spoke wheels and maybe even 36 in the rear depending on the rider weight. Also I'd go for a little wider rim like the velocity A23 or the H plus son TB 14 and run a 25c tire.
I thought 25's sort of went without saying. The ride is so far superior to a 23. YMMV.

Good recommendation on the wide rim though.