FWIW, Time was a very formidable brand in the mtb market in the late '90's, very early 2000's, with the Time ATAC's. My guess is that Time made, by far, more money selling ATAC mtb pedals than any road pedal they ever produced. ATACs rivaled Shimano SPDs in popularity at the time (and that's saying something), because they cleared mud better than anything else on the market then.....Again, FWIW.
....ATACS are still available, but to me they seem dated now, and other brands came along with even better mud clearing capabilities, which took their market share for the most part.