To each his own. Some of us do enjoy this. I'm far enough down on most leaderboards that I'm just happy to see improvement but there are one or two that I am looking at pushing for KOM just because.
[MENTION=196850]bianchi10[/MENTION], are you sure that the KOM isn't on a time trial bike or something? Adding 4mph at those speeds is significant and aero bars a useful tool at that point.