Thanks for the comments guys.

pmclamb, we may one day work with smart TV's but it's not something I'm currently working on. I'm not even sure any of them could actually communicate with any exercise hardware at this point. I'm not very familiar with BKOOL's 3d product, but I have tried it and it seemed as if it were clearly something different than what we're making. If you really want to keep your software options open, just get a KICKR. It'll work with everybody.

coldehammer, it wasn't really an event for the public, but the Rapha store still had a little room left for walk-in customers during the launch.