I stopped using Strava. I found it was wildly inaccurate for their segments and it was starting to influence my rides. If I knew there was a segment coming up I would take it easy just before so I could go all out during the segment. Then my wife would look at a ride and comment about another segment that I just missed, one I didn't know about. I made a mental note to find it and try harder.
I am a relatively new rider, only a few years now, but I like riding a lot more since I stopped using Strava.
That's just me though.