Originally Posted by
velocity
It's motivation through numbers.
It will keep you riding do to peer pressure.
It can help identify weak spots in your training.
It can give you a reason to keep that power meter on your bike.
It can get you to meet people on bikes.
It can give you maps of rides you would not know existed around the hood/vicinity.
It can give you excuses why you sucked that day

V
This. I'm premium and that combined with the social aspect do it for me. Still load to garmin but rarely look at it. I sit back and watch for kudos and comments nowadays whereas I used to constantly go after KOM's. Besides forums, where can you talk trash about your buddies and thank them for those hard pulls with data to back it up?