More like half the cost considering the crazy expensive Seattle LBS prices. And you get SRAM Apex (if it's good enough for Alberto Contador, it's good enough for you) brifters instead of the cheesey barends that the Cross Check comes with. I did the same thing and spent the money I saved on VO fenders, a Busch & Müller dynamo light system, a rack and a fitting with a doctorate-level physical therapist.