Awesome, thanks for all the wonderful advice guys!

I will be upgrading and replacing a few parts, and I can't wait to start.

It's like modding a car, but now a road bike!
I will be replacing the crankshaft, pedals, wheels, tires, saddle
Most expensive mod will be the wheels. I'm looking at the shimano dura-ace WH-9000 CL35 or CL50 clinchers, not sure which one yet. I want this bike to look super sporty and aggressive.
Will this wheel set 'Shimano Dura-Ace F&R 11-speed Wheelset WH-9000-C50-CL-All Size' fit my bike? I'm assuming so, since it says ALL Size? Does this mean its universal? I want to be sure before I spend 2k on this. :/