TSL, BTW, are the initials of the web-hosting firm I owned at the time, The Secret Labs (not to be confused with another web firm, called simply Secret Labs). I sold the company in May 2008. The buyers had their own branding already, so they dropped the registration for the name. Looks like a speculator picked up the name in 2009.
Aha! I had been wondering, since I've noticed you were "brucew" everywhere else I'd followed a link.