when i worked at a bike shop and got to chillin with the chatty customers, they'd say, "what do you ride?" and i'd say, "a fixed gear." what's that, you mean like the bmx bike i had when i was a kid, oh, no, it sounds difficult but intriguing, where can i learn more? so i'd take out a card and write "www.sheldonbrown.com" and "www.fixedgeargallery.com" on it.