Folders are definitely a niche market in the US until there are greater incentives to owning a folding bike. I live in a very expensive city in a small apartment and do not own a car so owning a $1,000 bike that folds and looks weird to the average person isn't such a big deal but many people think that's crazy money and way too much to spend on something that doesn't look like their perceived normal bike. To most people, anything more than $300 is a lot to spend on ANY bike.