i've heard that comment from many people...until they've ridden it.

it's not for everyone, mind you, but it is pretty amazing how peoples' impression changes. a buddy of mine just ordered a bike with di2. he'd test-ridden one (and had a bunch of negative things to say about it; coincidentally he didn't have the money for it at the time). whaddya know? his next bike's got it.

i'm biased as i've been riding electronic going into my 6th season. didn't think shifting got any better than da/red/super record (mechanical).

(seriously, though, some people love mechanical and will always...i get that.)