Because I live in a dry climate, I lubricate and clean my chain with White Lightning. I don't bother with solvents or heavy-duty chain cleaning. I follow Sheldon's admonition to replace a chain after it stretches by 1/16" per 24 half-links (0.5 percent). By the way, I use SRAM chains exclusively and pay less than $20 each for them.
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"Far and away the best prize that life offers is the chance to work hard at work worth doing." --Theodore Roosevelt
Capo: 1959 Modell Campagnolo, S/N 40324; 1960 Sieger (2), S/N 42624, 42597
Carlton: 1962 Franco Suisse, S/N K7911
Peugeot: 1970 UO-8, S/N 0010468
Bianchi: 1982 Campione d'Italia, S/N 1.M9914
Schwinn: 1988 Project KOM-10, S/N F804069