Because I live in a dry climate, I lubricate and clean my chain with White Lightning. I don't bother with solvents or heavy-duty chain cleaning
Because I live in a very wet climate, chain cleaning is very important. My road bike uses a $40 chain, and I'm not going to throw it away twice a year, so I clean it the correct way-with (in this case, citrus) solvent, off the bike, in a bottle, rinse it , dry it , then re-lube it.