The differences between decent-quality wheels- a few grams more or less; a tiny reduction in overall drag with aero wheels (vs. the main aerodynamic drag: The rider) are so small, it doesn't make any difference. Ride what you like; just realize that it's mainly about aesthetics. Regardless of what the studies say, the differences are so small as to be meaningless in the real world, unless seconds are important to you.

The fact that they need to do scientific studies in order to convince people, pretty much says it all- i.e. that there is little to no perceptible difference in the real world.

One of my bikes is aero: a Venge. I bought it because I like the look and feel of it. I laughed when the seller mentioned the supposed energy savings over a non-aero bike. The very idea that reducing the minimal drag of the bicycle, when the rider is likely 90% or more of surface area which has to break the wind, is ludicrous. [And I'm pretty good at breaking wind! ]