After all the stories I've read, I feel I was relatively lucky in my purchase from bikes direct. Still, knowing what I know now, I'm not sure I would have considered them as seriously an option.

I do own a hybrid and, despite what bikes direct said in their pitch for the bike you're looking at, my Jamis Coda Elite is every bit the bike they have for sale and more imo. The Coda Elite is above your price range, but I also tested the Coda Sport and loved the thing. I think its list price is less than the bikes direct offering and I trust the Jamis name more. You'd also be able to test drive the Jamis, have it fitted, have it assembled, and have tune-up and follow-up service from the LBS. Unless you're able to do these things yourself, you'll be saving yourself further money and trouble following this route. Also, I'm very wary as to what degree of actual warranty you'll get from bikes direct, whereas Jamis has a good reputation in this regard.

All I'm saying is that (1) I really enjoyed my test ride on the Jamis Sport and (2) I feel you should at least check out this option.