I rode Brooks saddles from 1975 through 1995 exclusively. From my 8 mile daily commute to several 6000 mile cross-country adventures my Brooks was standard equipment and there was nothing better. Then modern materials came along an my Brooks went the way of whale-oil lamps and fins on Cadillacs. Now it is 2015 and I wouldn't sit on a Brooks saddle if they gave me free ones and $5000 a year to use them. I turned my last Brooks in to a local bike shop back in the 90s that had a wall covered in old Brooks saddles previously owned by converted cyclists. Hundreds of them - so I know I am not alone. I think of Brooks riders and a scene from 2001 - A Space Odyssey comes to mind. These are the apes that no longer ride Brooks:


REFERENCE: http://www.music-graffiti.com/images...-discovery.jpg

I am very pleased and quite amazed that Brooks has thrived solely through marketing genius however. They most certainly deserve an award for creating such a cult following for the Edsel of bicycle saddles. Truly amazing considering the weight, expense, and necessary maintenance of the things. I guess they followed the Gucci purse model. From that standpoint I highly admire Brooks' business model. But give me a nice bucket seat over a wooden church pew any day.