I know I haven't been sharing my wisdom here much as of late, but with a decision like this to be made I just can't resist. Forget the tattoo. Tattoos are the devil's work. Instead put your money somewhere that could prove very profitable and design a pair of "Hammer" pants that are FG friendly.
In reality, Chimbly, I would probably shy away from brands. I would be thinking something bike related but not directly associated with a company...NJS wouldn't be so bad. You don't have to be a racer to be a fan. But I'm not the one getting the tat.