Originally Posted by
Papa Tom
To encourage more bicycling for ANY purpose, I think we first have to get over the marketing BS that tells us we can't ride a bike without special shoes and clothing and that every bike needs a holder for a cell phone that's equipped with an app to tell us how fast we are riding, how to get to the Starbuck's three blocks away, and how fast we have to ride home to burn the calories in the chocolate scone we ate.
I've never seen any marketing like this at all. People that ride bikes want information about this sort of topic (without the hyperbole) and you see that on forums like this and bike shops stock the stuff that sells to cyclists. But as far as marketing goes, I think I've seen more people wearing street clothes in marketing aimed towards potential cyclists.
Central Pennsylvania is a perfect place for an ebike, but right now the bike shops can't give them away. One of the bike shops has begun a big marketing push, I don't know how its going though.