Originally Posted by
unterhausen
I've never seen any marketing like this at all. People that ride bikes want information about this sort of topic (without the hyperbole) and you see that on forums like this and bike shops stock the stuff that sells to cyclists. But as far as marketing goes, I think I've seen more people wearing street clothes in marketing aimed towards potential cyclists.
Agreed. I'd like to see ANY official marketing that says "You MUST wear lycra, use clipless pedals, ride a road bike, etc, if you're going to be a cyclist." Most of that attitude comes from other cyclists, and even then it's overstated.
When people say "I would ride a bike, but I don't want to wear Spandex", it's really just a big fat excuse. They'll find some other excuse if you point out that lots of people ride in regular clothes.
But like Papa Tom, I couldn't get through the article. The writer's tone alternated between whiny and vaguely-constructive, and I guess I don't have much patience for people who want to rehash objections to things without countering them with strategies anymore. The title sucked the most -- I should get points for looking past that!