I think the bigger problem is that the average person in the U.S. thinks bikes are only for; kids, recreational rides on weekends, commuting in lycra/hi-viz or other clothing that they don't want to be seen in, or racing. Unlike the rest of the world they don't think about riding to a local store or cafe in normal clothes. I wonder how often people will go for a 10 mile weekend bike ride and then drive 1 mile to some place for dinner?