I think we do. If I had a lot of huge hills to climb I'd likely use a road bike or e-bike.

What gets me though is all of the people who live in places where that's not the case but all that they see in local LBS's is road, mountain, and cruisers so they pick one of those, usually a hybrid, thinking these are their only options. They use it once a month for a recreational ride along a flat rail trail and that's it.

When it's time to go to dinner or the store they don't think about riding because it's a pain to do so. They think they need to wear a helmet and they don't have anything handy to lash their pants leg with and even then they think they'll get grease on them. They think they'll get sweaty since they always do on recreational rides (and are indeed much more likely to if they lean forward at all) and don't have any place to carry anything. And so they hop in their car for the 1/2 mile trip to the grocery.

This is vastly different from Europe where they are much more likely to see good upright city bikes (not cruisers or leisure) in bike shops and are much more likely to purchase one and end up with something that is much better for their needs—great and more comfortable for recreational rides as well as 1/2 mile trips to dinner.