This looks very good, I wish the exaggerations and inaccuracies would not have happened... smallest fold, 1st vertical fold, folds to size of wheels, lightest folder, safest?, easiest, etc etc... that detracts a lot.
I wish him success at that price point. I am wondering about the quality of the other parts... factoring in the price of the frame, and some profit (probably way less that 100% margin), I can't see any but the bottom of the range componentry. Which actually may be very good, because if you wanted to upgrade, then you wouldn't want to have spent much on the installed stuff.
The wheels look a bit smaller than 26".
I am guessing that is the heavily discounted kickstart price.
He will quickly also discover that folding bikes are a small niche, and this bike will be a small niche in a niche. But it does look a lot better than all the other ones that have come and gone over the years.