No Hands, the history of the Schwinn Bicycles Company (or something like that) Interesting book.
The History of Raleigh is pretty good, but much more textbook like.
When I read "it's not about the Bike" by that amped up racer and ghost writer, I felt that he was cheating right there based on the explanation of the periodic doping tests and his attitude toward them. Took a while to be confirmed!
Sloane's Complete Book of Bicycling is one worth buying if you find it at a used book store, it really solidified the American interest in Lightweight bicycles, and had a number of reprintings before being revised.