Before I decided on the Trek 7.3 there were a few other bikes I was considering; Cannondale Quick 5, GT Tachyon Comp, and the KHS Vitamin B. I was really leaning toward the GT bike because I love the triple triangle look. But the local shops that carry those brands didn't have them in stock and I'm reluctant to pay up-front to order a bike I haven't seen and sat on. Plus, I really like internal cable routing, and those rides don't offer that feature (the Vitamin B has partial internal cable routing). So, for me, the Trek 7.3 was pretty much my only choice.