Whats in a Name ? at £300 it will be Chinese made and maybe only the name is different for the importer .

at that price I'd be asking More about the Service After The Sale by Who you buy from, the Shopkeeper ,

since the bike is un differentiated from other brand/models selling at that same price.

I like Pendelton woolen clothing .. its a City in Eastern Oregon too , they have a Rodeo every year