I've been in there quite a few times and love it. They are very low pressure and find you what you want and need not what makes them a quick buck. They don't have the bike in stock but they said they'd bring me in and do measurements to figure exact frame size and do a simple fit and setup for free. I'm heavily leaning towards it but want sure if the $120 difference would be worth it. Like I said it seems like the bikes are about the same. It's the fact that it's coming from an LBS that I'd be paying more for