I spend a lot of time on the water in the summer season and on the bikes.
I use a Patagonia sun mask whenever I am in the boat and I always lather on SPF 30 when I am biking.
Voodoo science?
I don't think so.
BTW Buy some vitamin D tablets and take one with your breakfast/Centrum.
Patagonia file photo. No sharkies lost their life according to the comment with this pic.