A consumer has a choice of what to buy. A racer is paid to shut up and ride what they are given.

I also hope you aren't suggesting that this discussion doesn't matter. These considerations in fact are the underpinning of why bikes have improved so much...every frame material. A tremendous amount of technical analysis. Its just, the article is basically crap is the point.

I have a friend who lives in my complex and used to race for Trek. We ride together once in a while and he is still a good rider. His current bike is a carbon Pinarello.
He knows a lot about bikes and we have some interesting discussions about geometry, material, fit etc.
We share a similar view of fit for example in that he doesn't ride real slammed and loves to ride in the drops like I do.

He told me when the first carbon Madones came out and he was given one to race how much he hated the bike. He couldn't stand the BB. This guy is a beefy sprinter type. So he rode an Aluminum Trek when others were switching to the Madone because he hated the bottom bracket. Early Madones weren't exactly loved as many recall. Early carbon wasn't very good but that all has changed.