THis is a astoundingly dumb debate. Disc Brakes will enter the consciousness when WalMart bikes equip them on the regular.
I like rims. I'll stick with rim brakes until disc get cheap and I'm forced to change. Honestly, I think this is another #$#$#ed up move on the industry's part to stay relevant. If it wasn't for me addicted to Climbing, I'd stick to Fixies. Considerably less hassle. It's all butt-tarded aesthetics, which once you get old/jaded enough, becomes irrevelant and gets distilled to basics.