I think I get it.

"I have a bike but it doesn't have a name on it because it's a "rescue" frame and I'm helping save the planet by rescuing one steel frame at a time."

"My bike only has one gear to free me to pursue other activities."

"My bike only has one brake because I had a close call and I'm too chicken-**** to ride without brakes anymore."

"My bike is heavy because it is something you can't tell from looking at it. I really only care what you think."

I think this thread is of limited use to owners of "lifestyle" bikes.