I think it depends. Bike commuting doesn't stick if it is too uncomfortable and doesn't appear to fit into someone's lifestyle. Everyone has a different answer into making it work. Also, people fail to budget for lights and locks. It is illegal to go without a front light after dark around here. And if you are the wrong skin tone, you can get pulled over by the police (and it can escalate). So it would be nice to educate people on what is necessary, what is convenient, and what might fit your lifestyle so the bike "Sticks."

The answer isn't the same for everyone.