Hard to disagree with this point of view, especially given the number of bikes that are sold with 30mm BB shells and Shimano cranks, requiring pre-installed adapters from purchase. I can understand the need for adapters where people already have the parts and want to make them work together, be we shouldn't be having to use them as standard parts on bikes that come out of a factory.

Shimano stepping up and providing the market what it wants is the clear answer, even though part of me likes the fact that they're effectively fighting the good fight for BSA BBs that I prefer.