I would love to get my wife out riding more. It is hard finding her a bike that fits (she is 4'11"). I found a road bike last year and she went on a trip once with me and had a good time, though the pedals we got her were a little messed up and she had trouble unclipping and fell over twice. Took it all back to the shop I worked at, put her and the bike on a trainer and am 99% sure we got the pedals working correctly. I need for her to come riding again and remember the enjoyment she got out of it. If there are still problems, I'll ditch those pedals and give her a pair of my Shimanos to use instead.
I would love to find her an upright bike. I know eventually I will find one that will fit her.
Gender roles are nonsense, and I think the trend is that they are on the way out. my LBS has two employees, and both are women. It makes me happy to see that.