facts about the bike's components and measurables.
suggested height range.
detailed pics of bike.
info on what was done to improve bike's condition(pretty much always a total overhaul).

I keep ads to those things. Cant think of when ive added more, and I don't put less, even if its a cheap bike. It takes 10ish minutes to set up an ad on CL with pics, even if they are bad pics and an uninformative ad- why not spend a whopping 2 more minutes and upload a few more good pictures and give details.



I don't do background stories, mostly because I don't know them. But I do mention the background of the bike's history from a manufactured perspective, if the buyers ask.