Originally Posted by
Rowan
I think you will find the IGH market for Shimano and obviously Rohloff is driven in Europe, not the US or elsewhere. Looking at bikes used for utility purposes in Europe, many are equipped with Nexus and similar hubs. .....
I agree completely, which is the core of my point. The utility/commuter market isn't as driven by more gears, so rather than chase Rohloff who's built himself a nice secure niche, Shimano can focus on the larger segment, where cost and reliability are more important.