I get it, and ive read his stuff before. Truthfully, his writing is how I would write. But I recognize that I am sarcastic and use irony too much for most people's taste- I would just sound like a tool.
I just figured getting something written in Time, even on their website, would be restrained more.

Wanting more people to ride then ripping on people who ride is...odd, even if he is sarcastic.