I did a comparison a bunch of years ago on the price of a fishing reel. Everybody kept saying the local was more money.......
I priced the exact same reel at Walmart, Bass Pro Shops, and 2 local shops. On a $100 reel, the locals were both $10 cheaper..........
I hit the local, even if some items are a little more (within reason). Big price difference, you have to go with the lower one obviously.