The price is not bad, especially considering that it includes dynamo lights for the front and rear. Granted the bike is fairly heavy, but it has some pretty heavy duty front and rear racks installed, and on flat terrain weight is not as big a deal as it's often made out to be. It also seems to me as though it would make a great starting point for an aftermarket e-bike conversion, which would make 20+ mph speeds doable on flats, and it would also make hilly commutes much more enjoyable.