Originally Posted by berner

My suggestion is not a brand but to focus on function. In view of newby cyclists I would suggest versatile bikes with capacity for 28mm to 32mm tires and mount points for a rear rack and bag to haul stuff around. Such a bike will be slightly more upright than a race inspired configuration and more comfortable for new riders. Eventually, such riders can install a longer stem and drop the bars a bit if needed for comfort as biking fitness improves over time.